Maverick Digital is a specialised mobile and digital agency that develops technology solutions for marketing and business. We engage our clients on a strategic level, and create digital strategies and platforms that drive business, support marketing, and generate customer insights. Our solutions range from GSM (mobile network) systems and web services, to smartphone application development, to managed hosting and quirky marketing campaigns. We love what we do, and we believe our success lies in our passion.
Our core focus is the creation of clean technical systems aligned to clear business objectives. Our solutions are custom built in-house, tailored to client requirements, and aligned to the end-user’s experience.
We were founded in 2012 with the goal of introducing international-standard mobile & digital solutions to the South African brand market. We think we’re getting there. Maverick is a Level 4 B-BBEE contributor with a team of 10+ tech enthusiasts dedicated to digital excellence. We are honest, creative, hard-working, and we look forward to innovating for your brand.
Our service offering ranges from web-stores to digital prize distribution to communication strategy design.
We take an intelligent approach to mobile instead of a one-size-fits-all attack. We obtain proprietary insights into any database of mobile numbers a brand may be sitting on, which enables us to advise on the viability of projects and mobile-driven campaigns. Many marketing efforts fail simply because the technology developed isn’t suited to targeted consumer groups.
Technically, there’s very little separating ‘mobile’ from ‘digital’, especially when it comes to higher-end devices. There is a big difference in how consumers use these two categories of devices however – so we maintain the distinction for marketing strategy purposes. Our mobile services are our forte.
We offer premium GSM mobile solutions; from strategy to in-house software development to execution and campaign management.
We know data is the future.
Marketing is less and less about loud advertising campaigns, and more about connecting with each individual consumer, in his or her unique world. The way we communicate and respond to our target market has changed, with data being key to our campaign efforts. With access to the quality of data we have today we can no longer accept guessing what “should” work for a consumer. Converting marketing efforts into successful campaigns relies almost entirely on the ability to effectively utilise consumer data. Data has never been so crucial.
Our data intelligence systems are proprietary, new, and solidly rooted in the future of your consumer base.
The creation of project planning documentation such as wireframes, site and system mapping allows us to map out a system’s core design before artwork is created.
In digital and mobile design there’s more than just an exciting look and feel. It takes experience to understand what good UI and UX means. Our designers are trained to understand the best practices across various media when it comes to designing for digital, what limitations to consider, and what guidelines to follow. This does not mean that we aren’t excited about design, of course we are. Here at Maverick we are consistently pushing digital design boundaries.
We are happy to lead the design on projects or work with our clients’ designers to ensure artwork abides by the guidelines that need to be followed. Leading or supporting, we are here to ensure our clients’ campaigns are successful and look great!
‘Digital’ is always changing, always evolving rapidly, and nobody can claim to be an expert any longer. That said, we offer a strategic digital marketing solution to suit any existing above or below the line campaign, meeting virtually any digital requirement.
Our high technical standards and fast turnaround times coupled with extensive industry knowledge and expertise means our clients feel fully supported in the digital space, while our understanding of the digital market, trends and consumer behaviour has consistently ensured excellent client ROI.
We love software, and we love building it.
The big idea behind the big idea: formulating ground-breaking marketing concepts to take digital even further is what we love to do. The online world is exciting and we are excited to be a part of it by ensuring your mobile and digital campaigns are ones for the history books.
We are proud to say that we have some of the brightest minds in the industry today; a group of young, excited, and driven individuals who are passionate about the growth of digital in SA.
We know an exciting campaign is not enough; ensuring the strategy meets our clients’ business objectives and provides the return on investment envisioned is what really matters at the end of the day. Gone are the days of flashy ad campaigns costing the client millions with no real ROI or means of measurement. Digital is the perfect medium to set goals, measure, and achieve them – and good digital strategy will do just that.
Ensuring our clients have answers before they have questions is our mission. We ensure our campaigns are tracked and monitored on a consistent, hands-on basis. Monitoring our campaigns closely allows us to see trends and gaps, and to suggest improvements and put forward recommendations while our campaigns are live.
We know that while everything can look perfect on paper, once a campaign kicks off there can be some unexpected curveballs that can’t always be planned for. Our campaign staff are specifically trained to deal with changing requirements and to think on their feet. Personalised service means talking to real support staff who are there to assist any time of the day (and night).
Even though we use state-of-the-art, in-house systems to track our campaign performance, we like to send our clients custom reports that make sense to you and your bottom line. We are here to support you and your campaign, to help you achieve the results you aimed for, and to give you the peace of mind you deserve.