Applications inside Facebook: these apps live on your brand’s Facebook Page and can be used to create an interactive experience for your consumers. Facebook apps can be used to power competition entries, interactive product displays and more. Many brands have launched themselves by using an addictive viral Facebook game as their launching platform. For those brands looking to take a simple Facebook page one step further, a Facebook app would be the way to go in our opinion.
P.S.: We develop Mobile Facebook apps too!